Monday, 10 June 2013
Friday, 7 June 2013
How to Find Buyer Keywords for your Niche
There are two types of Search Engine Optimisation (S.E.O),
on page and off page. Off page optimisation includes tactics, such as social
media, forum posting, article posting and much more, but I will go into detail
about off page optimisation in another post. Right now I am going to concentrate on
keywords, which are one of the most important parts of on page optimisation.
keywords, which are one of the most important parts of on page optimisation.
When a person uses a search engine such as Google, they type
the keyword(s) of what they are looking for in the search form and press the
submit button. Then a list of relevant web pages should be returned to the
user, but how does the search engine know these pages really are relevant?
There are numerous rules that the search engines use to determine the relevancy
of a web page, but one of the key factors is the usage of keywords on a page.
Many affiliates use a tactic like this they select a keyword
that they want to rank for, and then they construct a page around this keyword.
For example, someone might try to rank for the terms “running shoes” and they
might be successful in gaining a good search engine position and loads of
traffic, but they end up with low monetary reward, why?
The answer is they may understand SEO for keywords, but they
don’t understand SEO for buyer keywords. In order to target buyer keywords you
need to think about what a person is typing in a search engine when they are
looking to buy a product. What a lot of affiliates do is target the keywords
that people type while they are still in the research stage, hence the high
traffic and low sales.
For instance, instead of creating content around the terms
“running shoes” they should be using keywords like “best deals on running shoes”. These
keywords are more likely to be typed at a point when a user is ready to buy and
this is the stage that you want the search engines to suggest your website.
Buy, purchase
and cheap are just a few examples of buyer keywords, for a list of the best 20
buyer keywords sign up for free membership to this blog and you will receive a
total of 4 special free gifts including the essential e-book how to “7 Easy
Ways to Make Money from Home”.
Tuesday, 4 June 2013
Exact Match Domains
Exact Match Domains (EMD's), are domain names that contain specially targeted keywords, all with the purpose of gaining favour with the search engines. Historically EMD's were a powerful way to gain a high ranking in the search engines.
Google has 88% of the global search engine market and we should do our best to keep them happy. The Google search engine is powered by a deeply complex algorithm, which is continually changing. There was change on the 28th September 2012, which left many Internet marketers up the creek without a paddle. Until that day is was a common belief that Google favoured exact match domains over other domains. The update was called Exact Match Domain (EMD) and as the name suggest it affect poor quality websites that used exact match domains to rank highly on Google.
Overnight many websites went from the top 10 in Google with thousands customers too not being found in the top 100, playscrabble.net is just one example of this. Any website outside the top 100 likely to have low search engine traffic as a large percentage of people do not look past the first two pages. It is common knowledge that Internet marketeers rely heavily on having exact keywords in their domain names, but EDM update only affects exact domain match sites that have little all or poor quality content. All this means to us is that our web sites need to contain a good standard of content and then we will not be affected by EDM.
I have some general rules when choosing a domain name, which are listed below:
The domain name should be short and simple – the shorter the domain name is the easier it is to type and remember. There is less chance that a consumer will end up on another website instead of yours.
If the domain name consists of more than one word check that is does not create any unintentional words for example, www.whoreprensts.com, which is meant to who represents .com, but it can also be interpreted as whore presents .com. This misinterpretation can be quite embarrassing for a site owner and makes the website seem unprofessional.
The website in question at the time writing was actually for a firm of lawyers, how ironic. Be careful spend time looking for unintentional words in a domain name before you purchase it.
Register the domain at correct level – as we discussed earlier if your website is going to be trading internationally then go for the .com, .org, or .net domain. If you are targeting the local search market then go for the extension in that region, for example, in Canada go for.ca.
Check you are not infringing another persons or companies trademark. You can do this using a service such as www.namecheck.com.
Try to avoid hyphens – the primary reason why you should avoid using hyphens in a domain name is due to word of mouth. When people tell their friends about www.london-dog-training.com it is unlikely that they are going to remember it contains hyphens. This means that the site is going to loose a lot of traffic to the domain without the hyphens i.e. www.londondogtraining.com.
Secondly, domains with hyphens look less professional or trustworthy, as hyphens in the domain name are very common in spam sites. If you have hyphens in your domain name try not to have more than 2, then you won’t look like a spam site. Please bare in mind that there is no evidence that Google associates multiple hyphens with a spam site, this is just a common user opinion.
Contrary, to what some SEO gurus claim, search engines will not penalise a website for having hyphen’s in the domain name and is perfectly fine to use hyphens for a page name, as it improves the readability. This leads me on to my point the only time you should use hyphens is to improve readability of the domain name.
Google is not going to know the domain name expertsexchange is about expert sex change or experts exchange until it is told. With a domain name like expertsexchange it better to use hyphens for the sake of readability and clarity, www.experts-exchange.com.
Try to avoid using numbers – the reason for this similar to the hyphens you could loose traffic when you domain missed typed due to word of mouth. This especially true when a number is used to replace a written word such, as “to” or “for”.
Google has 88% of the global search engine market and we should do our best to keep them happy. The Google search engine is powered by a deeply complex algorithm, which is continually changing. There was change on the 28th September 2012, which left many Internet marketers up the creek without a paddle. Until that day is was a common belief that Google favoured exact match domains over other domains. The update was called Exact Match Domain (EMD) and as the name suggest it affect poor quality websites that used exact match domains to rank highly on Google.
Overnight many websites went from the top 10 in Google with thousands customers too not being found in the top 100, playscrabble.net is just one example of this. Any website outside the top 100 likely to have low search engine traffic as a large percentage of people do not look past the first two pages. It is common knowledge that Internet marketeers rely heavily on having exact keywords in their domain names, but EDM update only affects exact domain match sites that have little all or poor quality content. All this means to us is that our web sites need to contain a good standard of content and then we will not be affected by EDM.
I have some general rules when choosing a domain name, which are listed below:
The domain name should be short and simple – the shorter the domain name is the easier it is to type and remember. There is less chance that a consumer will end up on another website instead of yours.
If the domain name consists of more than one word check that is does not create any unintentional words for example, www.whoreprensts.com, which is meant to who represents .com, but it can also be interpreted as whore presents .com. This misinterpretation can be quite embarrassing for a site owner and makes the website seem unprofessional.
The website in question at the time writing was actually for a firm of lawyers, how ironic. Be careful spend time looking for unintentional words in a domain name before you purchase it.
Register the domain at correct level – as we discussed earlier if your website is going to be trading internationally then go for the .com, .org, or .net domain. If you are targeting the local search market then go for the extension in that region, for example, in Canada go for.ca.
Check you are not infringing another persons or companies trademark. You can do this using a service such as www.namecheck.com.
Try to avoid hyphens – the primary reason why you should avoid using hyphens in a domain name is due to word of mouth. When people tell their friends about www.london-dog-training.com it is unlikely that they are going to remember it contains hyphens. This means that the site is going to loose a lot of traffic to the domain without the hyphens i.e. www.londondogtraining.com.
Secondly, domains with hyphens look less professional or trustworthy, as hyphens in the domain name are very common in spam sites. If you have hyphens in your domain name try not to have more than 2, then you won’t look like a spam site. Please bare in mind that there is no evidence that Google associates multiple hyphens with a spam site, this is just a common user opinion.
Contrary, to what some SEO gurus claim, search engines will not penalise a website for having hyphen’s in the domain name and is perfectly fine to use hyphens for a page name, as it improves the readability. This leads me on to my point the only time you should use hyphens is to improve readability of the domain name.
Google is not going to know the domain name expertsexchange is about expert sex change or experts exchange until it is told. With a domain name like expertsexchange it better to use hyphens for the sake of readability and clarity, www.experts-exchange.com.
Try to avoid using numbers – the reason for this similar to the hyphens you could loose traffic when you domain missed typed due to word of mouth. This especially true when a number is used to replace a written word such, as “to” or “for”.
Sunday, 2 June 2013
How do I find a Domain Name
In this post I am going to show how to find a powerful domain name for your website.
Choosing a domain name is one of the most important parts of creating a
money generating website. At this
point I am not going to make an assumptions, I am just going ahead and give you
a definition of a domain name.
A domain name is a unique address that people type into an Internet browser
into reach a particular website. The structure of the domain name is a series
of alphanumeric characters, which are separated by periods. For the URL
www.wikipedia.com the domain name is wikipedia.com. The domain name consists of
two parts the main identifier wikipedia followed by the suffix .com, which
indicates the Top Level Domain (TLD) the domain name belongs too.
One organisation in each case (called a registry), is in charge of all
the domains that end with a particular TLD. In the UK the registry for .co.uk
domains is called Nominet. There are many different TLD’s below is a list of
some of the more popular ones:
· com - commercial businesses (international markets)
· gov - U.S. government agencies
· edu - Educational institutions such as universities
. info - domain is
intended for informative Internet
resources,
· org - Organisations (mostly nonprofit)
· net - Network organizations
· ca - Canada (country specific)
· co.uk- United Kingdom
(country specific)
.mobi – used for mobile
versions of websites
The com is the most common TLD and whenever possible will be trying to
purchase domains the com suffix, because we want to sell our products globally
and com domains are normally picked up international search engines. Also, the
majority of people who are not Internet savvy will automatically assume that a
domain name ends with ,com.
Believe me, there will be many occasions when it will not be possible to
purchase the .com domain you require in that case you should go for the net
extension if that is gone go for the org extension. If you want to rank on a
local search engine for example, google.co.uk then purchase the extension for
that country in this case co.uk extension.
When you choose a domain name there are two main techniques either you create a brand name which is un-intuitive, it does not really describe the product/service like yahoo.com or you can choose a domain name that contains the exact keywords that you would like to target, these are called Exact Match Domains (EMD), you can find out more about EMD's here.
This a major problem and can cost you thousands of dollars to purchase the domain you require of the registered owner, but I can show you away around this. You can added a prefix or suffix to a domain name. For example, if you want to purchase a ".com" domain name with the keywords passive income you may find that passiveincome.com is already taken. What you could do is add a prefix such as your, my, get, buy, try or the, this would give you domain name suggestions like:
mypassiveincome.com
yourpassiveincome.com
trypassiveincome.com
If you were to use suffix such as hq, city, express, group, direct, net or home, you could end up with domain name suggestions like:
passiveincomehq.com
passiveincomedirect.com
passiveincomegroup.com
There are hundreds of powerful domain prefixes and suffixes and I am giving away a list of the 200 best domain name prefixes and suffixes for FREE for all new members of my blog. Don't delay sign up today to my blog for the 200 best domain name prefixes and suffixes, the e-book "7 Ways to Make Easy Money from Home", plus other special gifts and newsletter.
When you choose a domain name there are two main techniques either you create a brand name which is un-intuitive, it does not really describe the product/service like yahoo.com or you can choose a domain name that contains the exact keywords that you would like to target, these are called Exact Match Domains (EMD), you can find out more about EMD's here.
Domain Name Prefixes and Suffixes
It is highly likely even after selecting some of the TLD extensions, that you are still not able to find a domain name that contains the keywords you require.This a major problem and can cost you thousands of dollars to purchase the domain you require of the registered owner, but I can show you away around this. You can added a prefix or suffix to a domain name. For example, if you want to purchase a ".com" domain name with the keywords passive income you may find that passiveincome.com is already taken. What you could do is add a prefix such as your, my, get, buy, try or the, this would give you domain name suggestions like:
mypassiveincome.com
yourpassiveincome.com
trypassiveincome.com
If you were to use suffix such as hq, city, express, group, direct, net or home, you could end up with domain name suggestions like:
passiveincomehq.com
passiveincomedirect.com
passiveincomegroup.com
There are hundreds of powerful domain prefixes and suffixes and I am giving away a list of the 200 best domain name prefixes and suffixes for FREE for all new members of my blog. Don't delay sign up today to my blog for the 200 best domain name prefixes and suffixes, the e-book "7 Ways to Make Easy Money from Home", plus other special gifts and newsletter.
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