How to Find Buyer Keywords for your Niche

There are two types of Search Engine Optimisation (S.E.O), on page and off page. Off page optimisation includes tactics, such as social media, forum posting, article posting and much more, but I will go into detail about off page optimisation in another post.  Right now I am going to concentrate on
keywords, which are one of the most important parts of on page optimisation.

When a person uses a search engine such as Google, they type the keyword(s) of what they are looking for in the search form and press the submit button. Then a list of relevant web pages should be returned to the user, but how does the search engine know these pages really are relevant? There are numerous rules that the search engines use to determine the relevancy of a web page, but one of the key factors is the usage of keywords on a page.

Many affiliates use a tactic like this they select a keyword that they want to rank for, and then they construct a page around this keyword. For example, someone might try to rank for the terms “running shoes” and they might be successful in gaining a good search engine position and loads of traffic, but they end up with low monetary reward, why?

The answer is they may understand SEO for keywords, but they don’t understand SEO for buyer keywords. In order to target buyer keywords you need to think about what a person is typing in a search engine when they are looking to buy a product. What a lot of affiliates do is target the keywords that people type while they are still in the research stage, hence the high traffic and low sales.

For instance, instead of creating content around the terms “running shoes” they should be using keywords like “best deals on running shoes”. These keywords are more likely to be typed at a point when a user is ready to buy and this is the stage that you want the search engines to suggest your website.

Buy, purchase and cheap are just a few examples of buyer keywords, for a list of the best 20 buyer keywords sign up for free membership to this blog and you will receive a total of 4 special free gifts including the essential e-book how to “7 Easy Ways to Make Money from Home”.