4 Essential Tips For eBay Marketers

When I first started selling on eBay I had no idea there was a right way and a wrong way to approach opening your account. I was just selling things from home so just picked the first name that came into my head. I did make money but it was only when I branched out into selling wholesale goods that I realised how much I could have improved my listings (and profit!)

Tip #1

The main thing that novice sellers don't realise is that the name you select to sell under can have a big impact on the amount of business you do. You should always create a name to match the product or products you intend to sell. If you intend to concentrate on a particular product or brand do a little keyword research l and pick a name that gets lots of searches. This at least will start you off right. For instance if you decide to sell books try and specialise and incorporate that into your name, such as "(Your name) First editions" or "The Paperback Emporium", something that will grab the buyers attention. Whatever niche you choose will have competition but at least if your name gets lots of searches you can try and grab a share of the market.

Tip #2

The auction site I use only allows us to have one free picture so make sure your picture stands out from the rest of the listings. I use a free photo editor to put a red border around my picture.

Tip #3

You need to get your feedback up to a certain level before you can become a trusted eBay seller. The method I used was to buy lots of 99p items from different sellers. As many as 40 or 50. The end will certainly justify the means as your feedback can only have a positive effect. One point, don't buy lots of 99p items at once from one seller. They will only leave you feedback once.

Tip #4

Put as much information as you can on your "About Me"page. It is worth creating your own website so you populate it with even more information about your products and links to other websites you may own. One strategy I used a lot was to create a page on my website filled with extra photographs and information about a particular listing and then put a link on the actual listing page saying "For more information on this item go to (Link to my page)". This is particularly effective because it means you can virtually have as many photographs of your product as you want. Thereby escaping further eBay fees.

I hope you find these tips helpful. If you need any advice on using a photo editing site or website creation don't be afraid to contact me.

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