1. Press Releases and News Releases - If you have an event coming up or a new product coming out that people would be very interested in, you can use press and news releases to your advantage. Be sure to include links to your website and products in the release. Once submitted, the article will remain in the databases and also boost traffic to your site.
2. Reciprocal Links - If used sparingly, reciprocal links can be beneficial to your business. Consider requesting from a smaller website and always choose one that will compliment your products and services.
3. Use Your Address - This may not work for everyone, especially if you are working from home but if you do have a physical business address, use it! When you include your address on your website, you will be entered into directories like Google Places and the like. People who are searching locally for your type of services or products will find you that much faster and easier.
4. Blog - Create a business blog for your website. If you are consistent in putting out great, interesting and valuable content, people will return time and time again to get more. And while they're there, they just might buy something!
5. Online Forums - Online forums are a great way to find and communicate with your target demographic. Be a participating member by joining in discussions and commenting on other's posts and questions. If you only use online forums as a way to sell, no one will take you seriously and you may even be banned from the site. One way to avoid this is by only commenting and posting relevant information and by adding your website information to your signature which displays at the bottom of any comment or post you write.
6. Use a signature in your emails - This is easy to do and can help customers find you if they have a support question. When customers feel like they can ask questions about the product and know they have someone they can contact through a phone number, they are more likely to want to purchase.
7. Email Newsletter - This is one of the more time consuming options on this list but it is worth it. You can use a bi-weekly or monthly email newsletter to develop a relationship with your customers and it can also be used to get new customers. If you have an opt-in page where people can sign up for your free weekly newsletter, you can build trust and later you might gain a customer. It's easy to set up an email newsletter as long as you're writing about something you know about and something that your customers will be interested in.
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